Privacy Policy

Last Updated: September 12, 2026

Reside In Kansas City (“Reside,” “we,” “us,” or “our”) operates the website https://www.resideinkc.com and related online services (collectively, the “Website”). Reside In Kansas City is a real estate team associated with Keller Williams KC North. The brokerage or legal entity responsible for a particular real estate transaction may be identified in the applicable agency agreement, listing agreement, purchase agreement, or other transaction document.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use the Website, submit an inquiry, request real estate information, communicate with us, or otherwise interact with us online.

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The information we collect depends on how you use the Website and communicate with us.

Information You Provide Directly

We may collect information that you voluntarily provide, including:

  • Name;
  • Email address;
  • Telephone number;
  • Mailing address or property address;
  • Preferred method and time of contact;
  • Information about your real estate goals, such as whether you are buying, selling, investing, moving up, or downsizing;
  • Property preferences, budget information, timing, and location preferences;
  • Information submitted through contact forms, property inquiries, valuation requests, appointment requests, newsletter sign-ups, or lead-capture forms;
  • Communications and questions you send to us;
  • Information you provide when requesting information about a property, market, neighborhood, or real estate service; and
  • Any other information you choose to provide.

Please do not submit Social Security numbers, bank account information, passwords, or other highly sensitive financial information through a general Website form or ordinary email unless we specifically direct you to a secure method for providing that information.

Information Collected Automatically

When you visit the Website, we and our service providers may automatically collect certain information, including:

  • Internet Protocol (“IP”) address;
  • Browser type and version;
  • Device type and operating system;
  • Website pages viewed and links clicked;
  • Date, time, and duration of visits;
  • Referring website or search terms;
  • Approximate location derived from IP address;
  • Website interaction and navigation information; and
  • Information collected through cookies, pixels, tags, and similar technologies.

This information generally does not identify you by name, but it may be associated with information you provide to us or with a device or browser.

Information From Other Sources

We may receive information from third parties, including:

  • Brokerage, customer relationship management, and lead-management systems;
  • Real estate listing, MLS, IDX, and property-information providers;
  • Advertising, analytics, and social-media platforms;
  • Referral partners and other real estate professionals;
  • Service providers involved in a transaction;
  • Public records and publicly available sources; and
  • Other individuals or organizations at your direction or with your authorization.

2. How We Use Personal Information

We may use personal information for the following purposes:

  • Responding to questions, inquiries, and requests;
  • Providing information about properties, listings, markets, neighborhoods, and real estate services;
  • Scheduling showings, consultations, appointments, and communications;
  • Providing buyer, seller, investor, valuation, marketing, and related real estate services;
  • Managing and communicating about potential or actual real estate transactions;
  • Personalizing Website content and communications;
  • Sending newsletters, market updates, property alerts, event information, and other marketing communications;
  • Measuring the effectiveness of our Website, advertising, and marketing;
  • Improving the Website, services, content, and user experience;
  • Administering contests, surveys, promotions, or other Website features;
  • Maintaining business records and complying with legal, regulatory, brokerage, MLS, and contractual obligations;
  • Detecting, investigating, and preventing fraud, security incidents, misuse, or unlawful activity;
  • Enforcing our agreements and protecting our rights, property, and users; and
  • Carrying out any other purpose described at the time information is collected or authorized by you.

We may combine information collected from the Website with information obtained from other sources for these purposes.

3. Marketing Communications

If you provide your contact information, we may contact you by email, telephone, text message, or other communication methods regarding your inquiry, requested services, properties, market information, or related real estate opportunities.

You may opt out of promotional email communications by using the unsubscribe link in the message. You may opt out of marketing calls or text messages by contacting us or replying with an appropriate opt-out request, such as “STOP” where supported.

Opting out of marketing communications will not necessarily stop service-related communications, including messages about an active inquiry, appointment, transaction, account, or request.

Your consent to receive marketing calls or text messages is not a condition of purchasing property or receiving real estate services. Message and data rates may apply to text messages.

4. Cookies and Similar Technologies

The Website may use cookies and similar technologies. Cookies are small text files placed on your device that help websites function and collect information about use.

We may use the following types of technologies:

  • Strictly necessary technologies: Used to operate the Website, maintain security, remember basic settings, and provide requested functions.
  • Analytics technologies: Used to understand Website traffic, usage patterns, and performance.
  • Functional technologies: Used to remember preferences and improve functionality.
  • Advertising and marketing technologies: Used, where enabled, to measure advertising, deliver more relevant content, or understand interactions with our marketing.
  • Lead-capture technologies: Used to support forms, property alerts, appointment scheduling, and communications.

You may be able to control cookies through your browser settings or a cookie-preference tool provided on the Website. Disabling certain cookies may affect Website functionality. Browser-based “Do Not Track” signals may not be recognized unless required by applicable law.

Where required by law, we will obtain consent before using non-essential cookies or similar technologies.

5. How We Share Personal Information

We may disclose personal information to the following categories of recipients:

  • Brokerage and affiliated parties: Keller Williams KC North, affiliated agents, brokers, staff, and authorized representatives involved in providing real estate services;
  • Real estate and MLS-related providers: MLSs, IDX providers, listing platforms, property-information services, and technology providers that support property searches and listing displays;
  • Service providers: Website hosting companies, customer relationship management providers, lead-management platforms, email providers, text-message providers, analytics companies, advertising platforms, scheduling providers, data-storage providers, and information-security providers;
  • Transaction professionals: Lenders, mortgage brokers, title companies, escrow companies, inspectors, appraisers, attorneys, contractors, insurers, transaction coordinators, and other professionals involved in a transaction or requested service;
  • Marketing and advertising partners: Providers that help us deliver, measure, or improve advertising and marketing;
  • Professional advisors: Attorneys, accountants, consultants, insurers, auditors, and other advisors;
  • Government authorities and legal parties: Courts, regulators, law enforcement, tax authorities, or other parties when required or permitted by law;
  • Business transaction parties: Parties involved in a merger, acquisition, financing, sale, restructuring, or other business transaction; and
  • Other parties at your direction or with your consent.

We may also disclose information when reasonably necessary to protect the rights, safety, property, and security of Reside, our clients, Website users, service providers, or others.

MLS and Listing Information

The Website may display property, listing, and market information supplied through MLS, IDX, brokerage, public-record, or other real estate data sources. That information may be subject to separate MLS, brokerage, or provider terms and restrictions. Public listing information is different from confidential personal information you submit to us.

6. Sale or Sharing of Personal Information

We do not knowingly sell personal information for monetary consideration.

Depending on the Website tools and advertising services in use, we may allow analytics or advertising providers to receive identifiers, online activity information, or similar information to measure advertising or provide more relevant marketing. Certain disclosures may be considered a “sale” or “sharing” of personal information under California law even when no money is exchanged.

If applicable law gives you the right to opt out of the sale or sharing of personal information, you may exercise that right by:

  • Using the Website’s “Do Not Sell or Share My Personal Information” or “Privacy Choices” link, if available;
  • Contacting us using the information in the “Contact Us” section; or
  • Submitting a request through [Privacy Request Form URL], if available.

We will process applicable opt-out preference signals, including legally recognized browser-based signals, as required by applicable law.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Respond to and manage inquiries;
  • Provide requested services;
  • Maintain business, brokerage, transaction, tax, and legal records;
  • Comply with MLS, brokerage, regulatory, contractual, and legal requirements;
  • Resolve disputes;
  • Enforce agreements; and
  • Protect our rights and prevent fraud or misuse.

Retention periods vary depending on the nature and sensitivity of the information, the purpose for which it was collected, legal and professional obligations, and whether the information is needed for an active or completed transaction.

When personal information is no longer reasonably needed, we may delete it, anonymize it, or securely dispose of it, subject to legal, regulatory, backup, and recordkeeping requirements.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.

These safeguards may include access controls, account protections, secure service providers, employee and contractor practices, monitoring, and secure disposal procedures. However, no method of transmission or storage is completely secure. We cannot guarantee the absolute security of information transmitted to or through the Website.

If we become aware of a security incident involving personal information, we will respond as required by applicable law, including applicable Missouri data-breach notification requirements.

9. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we maintain about you;
  • Request information about how we collect, use, disclose, or share personal information;
  • Request correction of inaccurate personal information;
  • Request deletion of personal information;
  • Opt out of marketing communications;
  • Opt out of the sale or sharing of personal information, where applicable;
  • Limit certain uses or disclosures of sensitive personal information, where applicable;
  • Obtain a portable copy of certain personal information;
  • Appeal a decision regarding a privacy request, where applicable; and
  • Receive equal service and pricing regardless of whether you exercise applicable privacy rights.

These rights are subject to exceptions. For example, we may retain information needed to complete a transaction, comply with law, protect security, resolve disputes, maintain required records, or perform internal functions permitted by law.

To submit a privacy request, contact us using the information below. We may need to verify your identity before completing a request. We may request information such as your name, email address, telephone number, property address, or details about your prior interaction with us. We will use verification information only to process and protect your request.

You may use an authorized agent to submit a request where permitted by law. We may require proof of the agent’s authority and may verify your identity directly.

10. California Privacy Rights

This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), applies to our business or to the requested processing.

Categories of Personal Information

During the preceding twelve months, we may have collected the following categories of personal information, depending on how you interact with us:

We may collect sensitive personal information only when you voluntarily provide it or when it is necessary for a specific service, transaction, legal requirement, or other permitted purpose. We do not use sensitive personal information for purposes beyond those permitted by applicable law.

California Requests

California residents may submit requests to know, access, correct, delete, or opt out of the sale or sharing of personal information by contacting:

  • Email: jarred.donalson@kw.com
  • Telephone: (816) 719-0829
  • Mail: Reside In Kansas City, 310 NW Englewood Road, Kansas City, MO 64118

We generally respond to verifiable California consumer requests within the time required by applicable law. We may extend the response period when permitted by law and will provide notice of an extension when required.

We will not discriminate against you for exercising rights provided by the CCPA/CPRA. We will not deny services, charge different prices, or provide a different level or quality of service solely because you exercised a privacy right, except as permitted by law.

11. Missouri Privacy Considerations

Reside operates in Missouri and serves clients in the Kansas City metropolitan area, including areas of Missouri and Kansas.

Missouri does not currently provide a comprehensive consumer privacy rights framework equivalent to the CCPA/CPRA. However, Missouri privacy, consumer-protection, data-security, breach-notification, real estate, and other laws may apply to our activities. We will handle personal information in accordance with applicable law and contractual, brokerage, MLS, and professional obligations.

Kansas residents and residents of other states may have additional rights under the laws of their jurisdictions. We will honor rights that apply to us and the applicable processing activity.

12. Children’s Privacy

The Website is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child under 13 has provided personal information through the Website, please contact us. If we learn that we have collected personal information from a child under 13 without legally required parental consent, we will take reasonable steps to delete it.

13. Third-Party Websites and Services

The Website may contain links to third-party websites, including MLS providers, property platforms, social-media websites, lenders, title companies, service providers, advertisers, and other resources.

Third-party websites and services are governed by their own privacy policies and terms. We are not responsible for the privacy, security, content, or practices of third parties. You should review the privacy policy of each third-party website or service before providing personal information.

Third-party services integrated into the Website may collect information directly from you. Their collection and use of information may occur under their own policies and agreements.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, legal requirements, or business operations.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. The revised Privacy Policy will become effective when posted unless a different effective date is stated.

15. Contact Us

If you have questions about this Privacy Policy, want to submit a privacy request, or wish to update your communication preferences, contact us at:

Reside In Kansas City
310 NW Englewood Road
Kansas City, MO 64118

Email: jarred.donalson@kw.com
Telephone: (816) 719-0829
Office Telephone: (816) 452-4200